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Built by a Psychologist and Neuroscientist. Tony Robbins co-founded.

Therapy-grade AI at a fraction of the cost.

Traditional therapy costs $100–$250 per session. The Path gives you unlimited sessions, 11 AI therapists, and persistent memory that builds on your history — for less than most people spend on a streaming subscription. See how AI therapy works and The Path app pricing below.

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Pricing

Choose your plan.

Free to download. Upgrade when you're ready. Cancel anytime.

Download Free

App Store free download

$0
Download Free
  • App download (iOS and Android)
  • First session (limited sessions)
  • Access to 3 AI therapists
  • Crisis support — always included

Limited sessions. Upgrade anytime to unlock full access.

Pro

Billed monthly — cancel anytime

$40 / month
Start Now

Cancel anytime.

Best Value

Annual

Billed annually (~$336/year) — save ~30%

~$28 / month
Get Annual Access
  • Everything in Pro, plus:
  • Priority access to new AI therapists
  • Advanced progress insights
  • ~30% savings vs. monthly
  • Crisis support — always included

Less than 2.5 traditional therapy sessions per year.

"Honestly this type of technology is revolutionary. Side note, whoever made this app is a goat."

Coopsss23, App Store

"This app is incredibly good — the best mental health app I have used. It's supportive and gives you the reasoning behind the strategy. Highly recommended."

John C., Google Play

"My friend recommended it to me and I was doubtful, but today it worked and I felt a mental breakthrough — learning to use better language with myself."

Loc P., Google Play

The Value

Less than one therapy session. Unlimited access.

Feature The Path Pro Traditional Therapy
Monthly cost ~$40/month $100–$250 per session
Sessions per month Unlimited 4 (once weekly)
Availability 24/7 — no scheduling Weekly appointment only
Wait to start Minutes 6+ weeks average waitlist
Between-session support Proactive check-ins, journals None
Insurance required No Often required
Memory across sessions Persistent Human recall — may vary

Traditional therapy costs $100–$250 a session — an average therapy session costs $139 in 2024. For most people, that's $400–$1,000 a month — and that's if you can find a therapist accepting patients. 36% of Americans skipped needed care due to cost. The Path gives you unlimited sessions, persistent memory, and proactive check-ins for the cost of one coffee a day.

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What's Included

Everything you need to move forward.

Unlimited sessions

No session caps. Start anytime, anywhere.*

11 AI therapist personalities

Match with the voice that fits. Direct accountability or gentle reflection.

Persistent memory

No re-explaining your history every session. The Path builds on what it knows.

Proactive check-ins

A message before your big presentation. A check-in when things have been quiet.

Tony Robbins frameworks

State → Story → Strategy. 6 Human Needs. 40+ years of proven methodology, personalized to you.

Between-session tools

Thought journals, daily challenges, values quizzes.

Evidence-based methods

CBT and neuroscience-informed architecture by the founding scientist who co-created Calm. Dr. Anson Whitmer's neuroscience approach.

Crisis support — always included

Regardless of tier. When things get serious, The Path escalates. Crisis support protocol.

* Requires a cellular or internet connection.

See how The Path approaches therapy

Enterprise & Government

For healthcare systems, VA, and enterprise.

The Path works with VA medical centers, Medicare programs, and employer assistance programs (EAPs) to provide scalable AI-adjunct mental health support. Custom pricing, volume licensing, and integration support available. Read more about our clinical approach. We are actively developing VA and Medicare contract eligibility.

VA/Medicare contracts in development
EAP integrations
Volume pricing
Custom deployment
Contact Us

FAQ

Questions about pricing and access.

Is The Path covered by insurance?
The Path is not currently covered by insurance. At ~$40/month, it's designed to be significantly more affordable than traditional therapy, which typically costs $100–$250 per session (2024 average of $139 per session). For more on insurance acceptance and cash-pay rates, see the linked research. We are actively developing VA and Medicare contract eligibility. For enterprise or EAP inquiries, contact us.
What's included in the free download? What happens when my free sessions end?
The app is free to download on the App Store and Google Play. The free tier includes limited sessions and access to 3 AI therapists. Crisis support is always available regardless of tier. When your free sessions are complete, you'll be prompted to upgrade to Pro ($40/month) or Annual (~$28/month billed annually) to continue with unlimited sessions and all 11 therapists.
Can I cancel anytime?
Yes. Both the monthly and annual plans can be cancelled at any time through your account settings or the App Store. No cancellation fees. If you cancel an annual plan, you retain access through the end of your billing period. Your conversation history is retained in your account unless you choose to delete it.
Is there a student discount?
We do not currently offer a student discount. The free tier is available to all users and includes enough access to evaluate whether The Path is right for you. If you are affiliated with a university or EAP program, contact us to explore institutional access options.
How is this different from seeing a human therapist? Is it a replacement?
The Path is not a replacement for human therapy. If you are working with a human therapist, The Path is designed to complement that relationship — providing support between sessions, tracking patterns, and helping you apply what you're learning. For people who cannot access or afford traditional therapy, The Path offers therapy-grade AI support built by a neuroscientist and informed by evidence-based practice. It is not a substitute for psychiatric care or emergency services. When crisis indicators appear in a session, The Path's Bridge to Safety protocol escalates and refers you to trained human help; the AI does not try to treat the crisis itself. See how Bridge to Safety works.
What happens to my data if I cancel?
Your account and conversation history are retained if you cancel, so you can resume where you left off. If you want your data deleted, you can request full account deletion through the app settings or by contacting support. The Path does not use your session content to train AI models. See our Safety & Privacy page for full details.
See more about AI therapy

Built by a Neuroscientist. Co-founded by Tony Robbins.

There is nothing else like it.

Built by a neuroscientist. Co-founded by Tony Robbins. The Path gives you therapy-grade AI — available 24/7, remembering your history, challenging your patterns. Start in the next five minutes.

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See how it works

If you're in crisis, call or text 988 (Suicide & Crisis Lifeline) — available 24/7.