AI therapy and coaching, built to clinical standards at a fraction of the cost.
Traditional therapy and coaching costs $100–$250 per session. The Path gives you unlimited AI therapy"AI therapy" describes The Path's AI-powered self-help and coaching tools. The Path is software, not a licensed medical provider. It does not diagnose or treat any medical disorders or mental health conditions, nor is it a replacement for professional clinical care. sessions, 11 AI therapists"AI therapist" refers to The Path's AI-powered coaching personalities. The Path is software, not a licensed medical provider. It does not diagnose or treat any medical disorders or mental health conditions, nor is it a replacement for professional clinical care., and persistent memory that builds on your history — free to download. See how AI therapy supports mental well-being and personal development, and learn about The Path app pricing below.
Pricing
Choose your plan.
Free to download. Upgrade when you're ready. Cancel anytime.
Download Free
App Store free download
- App download (iOS and Android)
- Unlimited AI therapy sessions
- Access to all 11 AI therapists
- Persistent memory across sessions
- Evidence-based tools and skills from CBT, ACT, DBT, MI, and more
- Crisis support — always included
No card required. Upgrade anytime to add AI coaching.
The Path Premium
Billed monthly — cancel anytime
- Everything in Free, plus:
- Unlimited AI coaching sessions
- AI coaching built upon Tony Robbins' frameworks
- Voice-to-voice sessions with AI Tony, the most realistic Tony voice clone in the world
- Proactive check-ins and accountability
- 6 Human Needs, State → Story → Strategy, RPM, The Triad, Emotional Home, and more
- Crisis support — always included
Cancel anytime.
"Honestly this type of technology is revolutionary. Side note, whoever made this app is a goat."
Coopsss23, App Store
"This app is incredibly good...It's supportive and gives you the reasoning behind the strategy. Highly recommended."
John C., Google Play
"My friend recommended it to me and I was doubtful, but today it worked and I felt a mental breakthrough — learning to use better language with myself."
Loc P., Google Play
The Value
Less than one coaching or therapy session. Unlimited access.
| Feature | The Path Premium | Traditional Coaching & Therapy |
|---|---|---|
| Monthly cost | $39.99/month | $100–$250 per session |
| Sessions per month | Unlimited | 2-4 (weekly or biweekly) |
| Availability | 24/7 — no scheduling | Weekly appointment only |
| Wait to start | Minutes | 6+ weeks average waitlist for therapy |
| Between-session support | Proactive check-ins, accountability, and more | Rarely, but more common for coaching |
| Insurance required | No | Often required for therapy |
| Memory across sessions | Persistent | Human recall — may vary |
Traditional therapy costs $100–$250 a session — an average therapy session costs $139 in 2024. For most people, that's $400–$1,000 a month — and that's if you can find a therapist accepting patients. 36% of Americans skipped needed care due to cost. The Path gives you unlimited sessions, persistent memory, and proactive check-ins for about the cost of one coffee a week.
What's Included
Everything you need to move forward.
Unlimited AI therapy sessions
No session caps, free to download and begin. Start anytime, anywhere.*
11 AI therapist personalities
Match with the voice that fits. Direct accountability or gentle reflection.
Persistent memory
No re-explaining your history every session. The Path builds on what it knows.
Between-session tools
Thought journals, daily challenges, values quizzes.
Evidence-based methods
CBT and neuroscience-informed architecture by the founding scientist who co-created Calm. Dr. Anson Whitmer's neuroscience approach.
Crisis support — always included
Regardless of tier. When things get serious, The Path escalates. Crisis support protocol.
Unlimited AI coaching
The forward-looking lane: goals, momentum, accountability. How AI coaching works.
Tony Robbins frameworks
6 Human Needs. State → Story → Strategy. RPM, The Triad, Emotional Home. Plus voice-to-voice sessions with AI Tony.
Proactive check-ins and accountability
A message before your big presentation. A check-in when things have been quiet.
* Requires a cellular or internet connection.
Enterprise & Government
For healthcare systems, VA, and enterprise.
The Path works with VA medical centers, Medicare programs, and employer assistance programs (EAPs) to provide scalable AI-adjunct mental well-being support. Custom pricing, volume licensing, and integration support available. Read more about our clinical approach. We are actively developing VA and Medicare contract eligibility.
FAQ
Questions about pricing and access.
Is The Path covered by insurance?
What's included in the free download?
Can I cancel anytime?
Is there a student discount?
How is this different from seeing a human therapist? Is it a replacement?
What happens to my data if I cancel?
Built by a Neuroscientist. Co-founded by Tony Robbins.
There is nothing else like it.
Built by a neuroscientist. Co-founded by Tony Robbins. The Path gives you AI therapy — available 24/7, remembering your history, challenging your patterns. Start in the next five minutes.
If you're in crisis, call or text 988 (Suicide & Crisis Lifeline) — available 24/7.